Artificial Intelligence in HRM: Exploring Strategic Changes in Modern Marketing Organisation. International Journal of Advanced Research and Interdisciplinary Scientific Endeavours, [S. l.], v. 4, n. 11, p. 1682–1692, 2026. DOI: 10.61359/11.2206-2651. Disponível em: https://www.ijarise.org/index.php/ijarise/article/view/176. Acesso em: 6 nov. 2026.